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Home » Staff » Daniel M. Mercure
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Daniel M. Mercure


I am the 5th generation Mercure in the family insurance agency. I started working at the agency at the age of 14 and obtained my agent licenses while attending Western Michigan University where I concentrated my studies in insurance.

I take the trust our insured place in us very seriously and want to continue the superior service the agency has provided since 1890. I have learned from my father the importance of community and industry involvement.

I’ve been involved with Rotary, Jaycees and the Rockwood Fire Department. I am the Chief of the department. I teach CPR and work with the local schools in fire prevention. I am a member of the Board of Directors the MI Future Foundation, and I am a past President of the Gibraltar and Rockwood Rotary clubs.

Golf is a passion of mine. I coached high school golf for over 20 years and had the privilege to work with many outstanding student at St Mary Catholic Central and Riverview High School. I was involved with the Big I National Championship for 20 years. I had the pleasure of meeting many you people from around the country through my involvement in running, local, the Michigan state tournament and national committee. Golf is a great lifelong sport that promotes exercise, sportsmanship and is a nice way to meet many different people.

My wife and I have 7 kids. We enjoy traveling and see traveling and visiting the kids who are spread out around the country.